We completed our focus group during Thursday lunchtime where we showed five people our presentation and then talked them through our idea and asked them questions. I think the focus group was quite successful as we had participants that talked a lot and gave their opinions. At one point two of the participants had a discussion between themselves when we asked them if they would like the animation in colour or black and white. It was good to have a discussion as you can see how strongly they feel about different things. We tried to make the focus group interactive, so we placed white boards and pens on the table and got them to do things such as rating the idea/song out of 10.
When analysing the research, I analysed to questionnaires and Simran analysed the focus group. We chose to split it up as I do Maths at A level and could work with the data to produce graphs, where as Simran does English as an A level and she could analysis what they were saying in more depth. Click here to see the analysis of the research. We also analysed the final music video - Oh My God by Mark Ronson ft. Lily Allen together, we chose to do it together so the work would be equally split.
Later in the week, we made a page about someone from our target audience. This can be seen here. The task was to create a fake person and write about their age, gender, interests, location and ethnicity. We also included pictures so we knew what type of target audience we were going for.
The key concept we focused on this week was audience. This was done through our focus group and questionnaires. The questionnaires enabled us to find our target audience and then from these people we selected people for our focus group. Focusing on audience was important this week as we needed to make sure that we include things in the music video that people will enjoy watching as that's one of the main reasons for a music video. We want them to be interested and intrigued so in theory they will want to watch more videos from the same artist.
The decisions we made from the questionnaires included; adding the themes of hope and happiness to the video more clearly and finalizing the costume for the homeless girl. We made more decisions about the video after the focus group. The people in the group gave us the idea of filming the homeless in London on a busy street where as before we were just going to have her in the park walking around and on a bench. I like the idea of her being on a busy street as it shows the contrast of her life compared to the people in the city. Also in the focus group, the participants suggested that we could have the animation in black and white to make it more obvious that he was only in her imagination. At first we were't sure whether to have the animation only in her mind or if other people could see him. But after talking to the focus group, they liked the idea of him being only in her mind as it made them feel more sorry for her and we want the effect of the video to be quite emotional.
I think this week was quite productive in terms of research and analysis, as we researched our target audience and finished analysing music videos, digipaks, magazine adverts and the audience research.
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