Reflection : Week Seven

This week we completed our final treatment and discussed ideas for the flat plans for the magazine advert and the digipak. 

Me looking at the final treatment

At the start of the week, we were given a document which included everything we had to write in our final treatment. After looking through it thoroughly, we split up parts of the treatment and some parts we did together as we felt it was important that we both have a say in them parts of the treatment. The purpose of the treatment was to look at our music video idea and ancillary products in a more detail. We had to pick it apart and think why we were doing certain things. After assigning the different parts, we started to work on the treatment on PowerPoint. We started with the our vision in images slide as we thought that would be a good way to get all of ideas following by using pictures and colours that we would like to include in the music video and ancillary products. 

Simran starting on the final treatment

We focused on a couple key concepts within the treatment. There was slides on audience where we talked about who they were, what we know about them and how we would appeal to them. Through out the treatment we focused heavily on representation. We had to think carefully how everything in the music video and things in the ancillary products would represent the artist. For example, with the costume we had to think what the artist would wear to connote the indie genre, so we went with plaid shirts and skinny jeans. We also focused on the genre of the music video and the ancillary products. When looking at the indie genre music videos, magazine adverts and digipaks, we realised that most of these are quite minimalistic with a message in the music video. Our music video gives an insight to the everyday life of someone less fortunate then the everyday person and our magazine advert and digipak is quite minimalistic. The images they include are mainly landscape shots, with the artist only featuring once or twice. This is quite common within the indie genre as they like to show the audience more about the music with the packaging instead of selling themselves. 

We briefly spoke about our ideas for the ancillary products this week. We have decided that we may use a 6 panel digipak and the magazine advert will be portrait. We will discuss this more in detail next week. 

The main decisions we made were mainly within the final treatment. We didn't make any new decisions, just finalised the ideas we had originally. We hadn't made any revisions as we had done this after looking at our audience research.