This week our lessons were based around researching our audience; we learnt about different types of research and decided what types we would use. In the other lesson we were taking apart our ideas and decided which one we would do.
In our first lesson on Monday, we were given 'SWOT' sheets - Strengths, Weaknesses, Opportunities and Threats. These sheets would help us to break down our ideas and decide which one we wanted to do after taking everything into consideration.
The key concept we focused on here was a bit of everything. We took apart the idea in 4 different ways; Conceptually, Creatively, Technically and Logistically. We focused on the key concepts in the Conceptual break down; we talked about its audience appeal, how it fits the genre of the song, the representation of artists within the video and how strong the narrative is. I think the SWOT sheets definitely helped with picking our final idea as we could see the strengths and weaknesses of both ideas on paper. We made the right decision in the end to go with Simran's idea as I feel it has more conceptual strengths.
My partner and I decided to use questionnaires and a focus group. We went for these options as they're quite different and we would be able to obtain different types of data. With a questionnaire, we can obtain qualitative and quantitative data with open and closed questions. The focus group was chosen so that we can have detailed answers about things such as the mise-en-scene, actors and other things that we would need their opinion on. A strength about questionnaires is that you can give them to a number of people and have them back quickly, it won't take more then 5/10 minutes to fill it out. A strength with focus groups is that we can get very detailed answers from a number of people at the same time, the group is able to discuss freely our idea while we jot down notes on how they feel about. Also with a focus group, we can show them videos and sounds that we couldn't necessarily do while getting them to fill out a questionnaire.
The key concept we focused on in the second lesson was audience. After having our lesson in which we discussed the different types of research; primary, secondary and all the techniques within them; questionnaires, surveys, we were sent off to decide what two techniques we would use to find out more about our audience.
My partner and I decided to use questionnaires and a focus group. We went for these options as they're quite different and we would be able to obtain different types of data. With a questionnaire, we can obtain qualitative and quantitative data with open and closed questions. The focus group was chosen so that we can have detailed answers about things such as the mise-en-scene, actors and other things that we would need their opinion on. A strength about questionnaires is that you can give them to a number of people and have them back quickly, it won't take more then 5/10 minutes to fill it out. A strength with focus groups is that we can get very detailed answers from a number of people at the same time, the group is able to discuss freely our idea while we jot down notes on how they feel about. Also with a focus group, we can show them videos and sounds that we couldn't necessarily do while getting them to fill out a questionnaire. 
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