This week we learnt about a number of different music video styles, some that I knew and some that were new to me. We learnt about; popular genre videos, performance, abstract, interpretive, narrative, impressionist, animation and parody. The different music video styles depend heavily on the genre of the song, however you do get some artists that want to do something different.
I had never learnt about the impressionist style of music video before, although I had watched many of them. Many of the songs with these videos are from the indie pop, indie rock genre, e.g The Neighbourhood/Coldplay. An impressionist style video is one where the images on the screen match the mood and the pace of the song, rather than the lyrics. An example of this is 'Sweater Weather' by The Neighbourhood. The video shows them in a car with different shots inbetween. There's no relation to the lyrics, but the pace of the editing matches the pace of the song and the images match the mood.
I also learnt that with the Abstract genre, nothing makes sense. It's mainly a video that's just had one random idea and they flow with it. For example, Lil' Jon's 'Turn Down For What' video is about people going crazy and breaking floors and 'infecting' others. Abstract videos are mainly for genres such as Dubstep or Drum and Bass and the artist is rarely in them.
Abstract is the type of style I want to use in my work as I think it will be interesting to play around with ideas, I could have almost any strange idea and it will allow me to work on my creativity as well. I also think with the Abstract style, I can have more fun with editing compared to a narrative video for example, because I could add strange effects and make it look more abstract.
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